On February 19, 2025, the Winter Meeting of the Ukrainian Business Club in Estonia took place, serving as an important platform for discussing the prospects of Ukrainian entrepreneurship, fostering partnerships, and developing new initiatives. The event gathered more than 40 representatives of Ukrainian businesses from various sectors, including hospitality, arts, fashion, marketing research, IT, consulting, PR and media, education, and more.

The event was officially opened with a speech by the President of the Ukrainian Business Club in Estonia, Kateryna Levkivska. In her address, she briefly highlighted the organization's key activities throughout 2024, expressed her support for all club members, and introduced the participants to one another.

First Secretary of the Embassy of Ukraine in Estonia, M. Kuvyklin, delivered a welcome address on behalf of the Ambassador of Ukraine to Estonia, M. Kononenko. He thanked the event organizers, emphasized the importance of strengthening economic ties between Ukrainian, Estonian, and Norwegian entrepreneurs, and highlighted the facilitation of Ukrainian companies' integration into the international business environment.

Among other speakers were:

Olexander Nigmatulin, Marketing Director PRNews;

Jørund Henning Røttman, CEO of SMB Norge;

Lars Petter Solås, Head of the Ukrainian Business Club in Norway, who introduced a new initiative—the establishment of the Ukrainian Business Club in Norway in December 2024.

The event continued with the following activities:

A business seminar titled "The Loop of Awareness: Breaking Out of the Cycle for a Business Breakthrough", conducted by Dr. Roman Lazaryev, an economist, entrepreneur, and MBA lecturer. The seminar focused on innovative approaches to business strategy and overcoming challenges in the modern entrepreneurial landscape.

An art master class, where participants, under the guidance of renowned Ukrainian artist NinaDoShe (Nina Dobrovolska), created a collective artwork symbolizing unity, trust in the future, and limitless opportunities for Ukrainian businesses abroad.

A networking session that facilitated business connections, mutual exchange of experience, and the creation of new collaboration opportunities.

A tasting of Ukrainian wines presented by Wines from Ukraine, allowing participants to explore the high-quality products of Ukrainian winemakers.

A presentation of Ukrainian cuisine by Borsch & Varenyk, giving attendees the opportunity to experience the atmosphere of traditional Ukrainian hospitality.

The Embassy extends its gratitude to the partners and sponsors of the event:

PRNews – for financial support and providing the venue.

Allikas.PRO & FreedomTV – for informational support and professional media coverage.

Export Market Research (EMR) – for coordination and organization of the meeting.

Borsch & Varenyk – for providing traditional Ukrainian dishes.

Wines from Ukraine – for the presentation of Ukrainian wines.

This meeting once again demonstrated the high level of cohesion within the Ukrainian business community in Estonia and its significant potential for further development. The Embassy of Ukraine in Estonia will continue to support Ukrainian entrepreneurs in their integration into the international economic environment.